In Israel, Tu B'Shvat celebrates trees and foods that grow from the earth, connecting us deeper to the land. We eat dried fruits and nuts, combined with the seven species, in celebratory meals with special blessings. To connect our celebrations with you, our CEO, Avihai Tsabari, is sharing his family recipes for Tu B'Shvat that […]

Dear friendsWe are on day 20 of this terrible reality, and yet, we continue. Each day, we put one foot in front of the other and we persevere. In Israel, resilience is the enduring spirit that weaves throughout our history and makes this small country the amazing place it is today.We keep working for our […]

Gazing out the window while travelling across the Galilee, between the mountains and valleys, the view is punctuated unmistakably by olive groves. From their twisted trunks to their leafy branches, these special trees, which are green year-round, bear a fruit that is treasured for its many uses. Traversing the Galilee by foot walk through the […]

It’s hard to believe that, though I’ve already been living in Israel for 8 years, I still discover incredible flavours, become inspired by new people, and travel to new areas of the country, all while feeling the permanence of home. A native Canadian, I picked up my life at the age of 43 and, together […]

This weekend in Israel, many will be celebrating Tu B’av (15th of Av), better known today as Israel’s Valentine’s day. But did you know that this modern celebration of love is rooted in an ancient Jewish tradition? During the period of the Second Temple, on the 15th of Av, unmarried women would dress all in […]