About Us

We’re a team of Israel-obsessed locals ready to take you on the trip of a lifetime around our exciting country.

Avihai's daily
cups of coffee
0 +
Office succulents we managed to kill
0 +
On our waiting lists for our top selling trips
0 +


Meet our team of adventurous Sabras and dedicated Olim from all corners of Israel and around the world. 

Roslyn Roucher

Lead Storyteller

Experienced Jewish educator who has worked in synagogues, Federations, and in Israel travel for over 30 years. Graduate of HUC, she has a deep understanding of Jewish communities and combines that with her love of Israel

Lihi Gordon


Lihi, a former Jewish Agency Shlicha (emissary), is passionate about Israel and Jewish education, loves taking people "off the beaten track" and showing them all the beauty (and delicacies!) Israel has to offer.

Maayan Boiarski


Maayan, a storyteller and licensed tour guide, is well experienced in the Jewish educational world and is known for in-depth, creative, programs and tours.

Woody Davidow


Woody is our numbers guys, he’s on top of all things accounting. But only by day...

Tali Rubin


Her kids, her husband, her dog, travel, and now, Via Sabra.... Tali loves it all!

Jenny Abrahams

Office Administrator

Jenny works behind the scenes keeping the office organized and running efficiently so that the dreamers can dream and the creators can create the magical Via Sabra experiences.

Susie Baumohl

Marketing Director

Our marketing guru with the most positive attitude of us all.

Deb Lust Zaluda

Chief Growth Officer

Yes - this is Deb. Don't be surprised.

Jake Stover

Tour Operator

Hailing from LA, Jake loves traveling and exploring nature with friends. It's no surprise he ended up in Israel and is now helping people experience the beauty of this country.

Emily Bock

Tour Operator

Since her arrival in Israel, Emily has gone from living in the heart of the desert, to central Tel Aviv, and now in the northern city of Nof HaGalil where she and her family are proud members of Kibbutz Mishol.

Keren Waremshtein

Tour Operator

Keren's Israel recommendation? Bring a bottle of wine (or your drink of choice) to any beach in Israel on a Friday afternoon, and watch the sunset. There's no better feeling in the world. Come see for yourself!

Sivan Shmuel

Tour Operator

Sivan loves what she does because she gets to show off Israel to all of our fantastic clients.

Sarit Refael

Office Manager

Sarit brings a refreshing burst of energy to our office (mainly through carbohydrates).
She is the team's Mary Poppins, optimizing processes so that we can focus on planning your Israel vacation "Via Sabra" style.

Hadas Zuker

Tour Operator

Hadas holds vast experience operating mega missions and big conferences. Her valuable experience, positive personality, and creative insight make her an essential member of our team.

Noga Lustigman

Operations Manager

Dog lover and proud Mama to her pup Nima, crazy about books, oh, and a travel and planning wiz!

Idit Wolf

Tour Operator

Passionate about travel, Idit loves to explore new places and cultures, and is excited to create those experiences for you here in Israel!

Nufar Hatzbani

Tour Operator

Though Nufar loves to travel and see new places, her real passion is wine - she's always looking for a great bite to accompany her glass - and can't wait to share with you all of her amazing finds here in Israel.

Molly Benchemhoun

Tour Operator

Passionate about hiking across Israel, going to the gym and having multiple cups of coffee every single day.

Rotem Tanne

Tour Operator

Travel, food, family (especially her nieces!) and a deep passion for Israel inform every waking moment of Rotem's life.

Avihai Tsabari

Founder and CEO

Founder of Via Sabra, tour guide, sommelier, computer wiz and the inspiration for many of the incredible experiences that are created everyday in our office.

Come work with Us

Available Jobs

Or... are you looking for:

an Internship?



Established in 2012 by Avihai Tsabari, Via Sabra shows you the real Israel, full of exotic flavors, colorful local secrets, modern cities, and ancient history. After working as a tour guide, studying every inch of Israel, and later as a restaurateur serving meals to Israelis of different backgrounds, traditions, and faiths on the streets of Jaffa, Avihai launched Via Sabra to share what he’d learned. He wanted to take guests beyond everyday travel experiences, to relish the hidden gems and exciting hotspots that real Israelis enjoy. 

Let Via Sabra plan your next Israel journey. Our guides and organizers lead trips for synagogues, Jewish federations, families and couples, Bar/Bat Mitzvah groups, culinary enthusiasts, individuals with physical and mental disabilities, single adventurers, organizations, and more. 


Israel4All specializes in travel in Israel for people with disabilities and special needs. We work with our guests to create a trip that allows the travelers to focus on the experience of being in Israel, not on their disability.

Doin' our thing

Would you like to stay in touch?

Early bird special - $200 off per person.

Available only between October 1-10, 2021!!

Registration for the trip will open on October 1. Fill out this form to be notified when registration for the trip opens, so you can take advantage of early bird special pricing!

Would you like to stay in touch?