About Us

We’re a team of Israel-obsessed locals ready to take you on the trip of a lifetime around our exciting country.

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Avihai's daily
cups of coffee
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Office succulents we managed to kill
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On our waiting lists for our top selling trips


Meet our team of adventurous Sabras and dedicated Olim from all corners of Israel and around the world. 

Roslyn Roucher

Lead Storyteller

Experienced Jewish educator who has worked in synagogues, Federations, and in Israel travel for over 30 years. Graduate of HUC, she has a deep understanding of Jewish communities and combines that with her love of Israel

Woody Davidow


Woody is our numbers guys, he’s on top of all things accounting. But only by day...

Jenny Abrahams

Office Manager

Jenny works behind the scenes keeping the office organized and running efficiently so that the dreamers can dream and the creators can create the magical Via Sabra experiences.

Susie Baumohl

Marketing Director

Our marketing guru with the most positive attitude of us all.

Maayan Boiarski


Maayan, a storyteller and licensed tour guide, is well experiences in the Jewish educational world and is known for in-depth, creative, programs and tours.

Deb Lust Zaluda

Chief Growth Officer

Yes - this is Deb. Don't be surprised.

Avihai Tsabari

Founder and CEO

Founder of Via Sabra, tour guide, sommelier, computer whiz and the inspiration for many of the incredible experiences that are created everyday in our office.

Come work with Us

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Established in 2012 by Avihai Tsabari, Via Sabra shows you the real Israel, full of exotic flavors, colorful local secrets, modern cities, and ancient history. After working as a tour guide, studying every inch of Israel, and later as a restaurateur serving meals to Israelis of different backgrounds, traditions, and faiths on the streets of Jaffa, Avihai launched Via Sabra to share what he’d learned. He wanted to take guests beyond everyday travel experiences, to relish the hidden gems and exciting hotspots that real Israelis enjoy. 

Let Via Sabra plan your next Israel journey. Our guides and organizers lead trips for synagogues, Jewish federations, families and couples, Bar/Bat Mitzvah groups, culinary enthusiasts, individuals with physical and mental disabilities, single adventurers, organizations, and more. 


Israel4All specializes in travel in Israel for people with disabilities and special needs. We work with our guests to create a trip that allows the travelers to focus on the experience of being in Israel, not on their disability.

INK & CO. BY STEIN-SHANI is an international events production enterprise, which caters to clientele demanding high-end services in the formation of once-in-a-lifetime happenings.

Doin' our thing

Early bird special - $200 off per person.

Available only between October 1-10, 2021!!

Registration for the trip will open on October 1. Fill out this form to be notified when registration for the trip opens, so you can take advantage of early bird special pricing!

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