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About Us

We’re a team of Israel-obsessed locals ready to take you on the trip of a lifetime around our exciting country.

Avihai's daily
cups of coffee
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Office succulents we managed to kill
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On our waiting lists for our top selling trips
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OUR TEAM

Meet our team of adventurous Sabras and dedicated Olim from all corners of Israel and around the world. 

Roslyn Roucher

Lead Storyteller

Experienced Jewish educator who has worked in synagogues, Federations, and in Israel travel for over 30 years. Graduate of HUC, she has a deep understanding of Jewish communities and combines that with her love of Israel

Lihi Gordon

Storyteller

Lihi, a former Jewish Agency Shlicha (emissary), is passionate about Israel and Jewish education, loves taking people "off the beaten track" and showing them all the beauty (and delicacies!) Israel has to offer.

Maayan Boiarski

Storyteller

Maayan, a storyteller and licensed tour guide, is well experienced in the Jewish educational world and is known for in-depth, creative, programs and tours.

Ziva Haller Rubenstein

Marketing Director

Our marketing guru with the most positive attitude of us all.

Deb Lust Zaluda

Chief Growth Officer

Yes - this is Deb. Don't be surprised.

Keren Waremshtein

Tour Operator

Keren's Israel recommendation? Bring a bottle of wine (or your drink of choice) to any beach in Israel on a Friday afternoon, and watch the sunset. There's no better feeling in the world. Come see for yourself!

Sarit Refael

Office Manager

Sarit brings a refreshing burst of energy to our office (mainly through carbohydrates).
She is the team's Mary Poppins, optimizing processes so that we can focus on planning your Israel vacation "Via Sabra" style.

Hadas Zuker

Tour Operator

Hadas holds vast experience operating mega missions and big conferences. Her valuable experience, positive personality, and creative insight make her an essential member of our team.

Noga Lustigman

Operations Manager

Dog lover and proud Mama to her pup Nima, crazy about books, oh, and a travel and planning wiz!

Rotem Tanne

Tour Operator

Travel, food, family (especially her nieces!) and a deep passion for Israel inform every waking moment of Rotem's life.

Avihai Tsabari

Founder and CEO

Founder of Via Sabra, tour guide, sommelier, computer wiz and the inspiration for many of the incredible experiences that are created everyday in our office.

Come work with Us

Available Jobs

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WHAT WE DO

WHAT WE DON’T

OUR
Story

Established in 2012 by Avihai Tsabari, Via Sabra shows you the real Israel, full of exotic flavors, colorful local secrets, modern cities, and ancient history. After working as a tour guide, studying every inch of Israel, and later as a restaurateur serving meals to Israelis of different backgrounds, traditions, and faiths on the streets of Jaffa, Avihai launched Via Sabra to share what he’d learned. He wanted to take guests beyond everyday travel experiences, to relish the hidden gems and exciting hotspots that real Israelis enjoy. 

Let Via Sabra plan your next Israel journey. Our guides and organizers lead trips for synagogues, Jewish federations, families and couples, Bar/Bat Mitzvah groups, culinary enthusiasts, individuals with physical and mental disabilities, single adventurers, organizations, and more. 

OUR
Partners

Israel4All specializes in travel in Israel for people with disabilities and special needs. We work with our guests to create a trip that allows the travelers to focus on the experience of being in Israel, not on their disability.

Doin' our thing

Would you like to stay in touch?

Early bird special - $200 off per person.

Available only between October 1-10, 2021!!

Registration for the trip will open on October 1. Fill out this form to be notified when registration for the trip opens, so you can take advantage of early bird special pricing!

Would you like to stay in touch?