Price range
From $6270 per person
Upcoming Date
06-13 November 2023
Tour Time
8 Days (Inc. Arv./Dpt.)
Join Fern Penn for an Israel experience full of fashion, food, and fun! Take a 'behind the scenes' look at Israeli Fashion that is up close and personal. Fern Penn is founder and owner of Rosebud which opened in Soho, NYC, in 2003. Rosebud was a concept store selling fashion, accessories, home accessories, art, and music- all made and designed in Israel. Fern got to know the designers you will visit as a result of her multiple trips a year to Israel looking for the newest and most exciting designers to showcase in the store. Get ready to be WOWed!


Meet some of Israel's top fashion designers!
See Israel through the lens of fashion and culture
Tour classic sites with a new twist
Enjoy Israel's compelling food scene-all Kosher!
Trip price based on a minimum of 6 people. Should there be fewer than 6 there will be an addition to the cost.
Single supplement - $1700


1 - Monday (November 6) : What is Israeli Fashion?



  • Gather at hotel lobby TBA

  • At Maskit-Opening program- What is unique about Israeli Fashion?

  • Maskit - Conceived in 1954 by Ruth Dayan, Maskit made contemporary luxury clothing utilizing traditional embroidery techniques from Hungarian, Yemenite, Bulgarian, Bedouin, Palestinian, Druze, Lebanese and Jewish artisans. The resulting works of art created more than jobs for immigrants; a brand was born.

  • Jaffa Flea Market - Wind your way through the Flea Market which features everything from antiques to hip new clothing and design stores, cafes, restaurants, and bars.

  • Lunch at a restaurant in the Flea Market area

  • Ilana Goor Museum - The Ilana Goor Museum sits on a hill in Old Jaffa and is a beautiful setting for the work of artist Ilana Goor and her magnificent collection.

  • Anny Jacobson - Anny Jacobson, has been designing unique women's fashion for many years. Anny's designs have their own unique language. With meticulous attention to detail, and the combination of its many inspirational worlds, which make them special, artistic and contemporary.

  • Ariela Wertheimer - Ariela Wertheimer is a multidisciplinary artist who lives and works in Israel and has been drawing and photographing for the past 30 years. "In my work I interpret life processes, fleeting thoughts, and vulnerabilities; I seek to mediate my weaknesses, difficulties, hesitations, struggles, and fears through photography, painting, video and readymade, wax and light boxes, resin, and tubs of color."

  • Dinner at Malka restaurant

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: lunch, dinner

2 - Tuesday (November 7) : Tel Aviv- Old-New City



  • Breakfast at the hotel

  • Begin the day with a Bauhaus Tour - Tel Aviv has more Bauhaus buildings that any other city in the world, so many that it is designated by Unesco as a World Heritage Site. The buildings were designed by Bauhaus architects who immigrated to Israel from Europe in the 1930s. Some 4000 Bauhaus buildings were built- a development which turned the city center into a quasi "open air Bauhaus museum" and earned Tel Aviv the nickname “White City.”

  • Kedem Sasson - Kedem Sasson was born in 1964 and after his military service he completed his studies at the Tel Aviv Engineering and Management College. At the age of 26 and following a Ministry of Labor course in public relations, he shifted to the fashion industry and in 1995, opened his own studio. Besides fashion design for the broad public, Mr. Kedem began designing for dancers (Rina Sheinfeld, Vertigo), for the theater (Medea, Gesher Theater), for various musicals (the Idan Reichel Show), cinema (Secrets) and TV (In Treatment, Golden Girls, Dolls). Kedem sasson known as an architect of clothing because of its sculptural cuts “for me the fabric is like a canvas to paint on or any other material that I can sculpt.

  • Time for lunch in the Carmel Market - The Carmel Market (Shuk HaCarmel), is the largest market in Tel Aviv. Touring the market reveals the taste of the ages of Tel-Aviv in the youthful atmosphere of the city's central market. The Polish, the Persian, and the this case, it is not the start of a joke, but the fascinating culinary traditions that mix in this place. The established market that was founded over 90 years ago, can now reveal its secrets, stories, and legends to you. Enjoy tastes throughout the tour.

  • Nachalat Binyamin - Nachalat Binyamin Arts and Crafts fair takes place every Tuesday and Friday in Tel Aviv. Each day artists display and sell their crafts surrounded by a beautiful, historical buildings, many in the process of being preserved.

  • Ronen Chen - Ronen Chen is an Israeli fashion company for women. Since 1994 the company's been growing consistently through the years. Ronen started his business in order to express his passion for design as well as his will to thrive in the fashion industry. After 24 successful years of experience, he is considered to be the biggest and the most successful designer in Israel. In the Israeli saturated market Ronen Chen is a very unique fashion brand. This is reflected in all aspects.

  • Alembika - ALEMBIKA was founded in 2005 by 2 women - Fashion designer Hagar Alembik-Hazofe, a graduate of Shenkar school of design and an established designer in the Israeli fashion scene, and Dr. Judy Fadlon, an anthropologist. ALEMBIKA offers a collection suited to women of all ages, specializing in the middle and large size range - to which Alembika's layered look is especially flattering.

  • Dinner at Gueta - On Jaffa's Jerusalem Boulevard, across from the Gesher Theater, Gueta restaurant keeps to its traditional Tripoli style of cooking, using old recipes that have been passed through generations.

  • Evening concert pending availability

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: breakfast, dinner

3 - Wednesday (November 8) : Local Material



  • Breakfast at the hotel

  • Design Museum Holon - Design Museum Holon is the first museum in Israel dedicated to Design. The building of the museum was planned and designed by Israeli architect and industrial designer Ron Arad in cooperation with Bruno Asa.

  • Sarona Market - Sarona was a German Templer colony established in Tel Aviv during the Ottoman Palestine period in 1871. In the past decade Sarona has been revitalized as a commercial center with a modern food market at its center. Explore the area's history and enjoy tastings in the market.

  • Ronit Furst Eyewear - As an avid eyewear collector and a prescription eyewear user since childhood, Ronit Furst was constantly looking for her next frame, but it was the turn of a century and she felt she needed something really special. Failing to find a frame that would satisfy her mood for renewal, she decided to paint on one of her existing frames. The result was exactly what she has been looking for, a colorful, lively and super original piece of eyewear. In a way, this one self-made hand painted frame changed her life.

  • Tour of Asif: Culinary Institute of Israel - Asif is a non-profit organization and culinary center in Tel Aviv dedicated to cultivating and nurturing Israel’s diverse and creative food culture, a joint venture of the New York City-based Jewish Food Society and Tel Aviv’s Start-Up Nation Central.

  • Tishrey Bar - Drink down a story of Israel! Travel the different regions of the country through the drinks. Through local spirits, quality Israeli produce, cultural design, and Israeli innovation, meet the staff of an Israeli cocktail 'start-up' and see how they translate this into amazing cocktails. Cocktails are mixed with Israeli alcohol, fruit in season, and wrapped into the Israeli story. You’ll have a chance to learn to mix the drinks as well.

  • Dinner on your own

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: breakfast, Tastings in Sarona Market,

4 - Thursday (November 9) : Thinking Outside of the Box



  • Breakfast at the hotel

  • Graffiti Tour - Enjoy a creative Graffiti workshop in the trendy neighborhood of Florentin, and experience fun and artistic freedom. Discover new and daring Israeli Graffiti Artists that are gaining recognition around the world.

  • Levinsky Market - The Levinsky Market specializes in spices and Mediterranean delicacies. It is, in many ways, the best market in Tel Aviv, for its variety, freshness and special atmosphere. Whether you are looking for a rare Indian spice or some good quality saffron - this is the place. Shops offer a cornucopia of excellent cheeses, smoked fish, wines and other delicacies. Tour the market and have "tastings" throughout.

  • Visit the 'cutting edge' Fab House - The Fabric House is a collaborative work space for fashion and the first sewing of its kind in the country, for beginning designers, students and sewing lovers of all kinds. The place is meticulously designed, equipped with high-quality professional equipment and creates a creative and pleasant atmosphere for work. The Canvas House provides image and sewing services and there is also a professional team accompanying the creators in the creative process. The members of the venue enjoy content evenings, lectures, workshops, fashion and pop events, in the fashion and textile fields.

  • KitePride - KitePride is an Israeli, Tel Aviv based fashion social enterprise. They create functional, one-of-a-kind BAGS from upcycled kitesurfing kites, sails, parachutes, and wetsuits in order to provide jobs to survivors of human trafficking and prostitution. Through each bag sold, continuous jobs are created and fabric is saved from landfill.

  • Shahar Avnet - Shahar Avnet is a luxury international fashion & art brand, based in Tel Aviv. The brand is multi-seasonal and dynamic to reflect the diverse and constantly changing world of fashion. They manufacturer haute couture collections- bridal & evening wear in Tel Aviv, and RTW collections in Tulkarem and by that support Palestinian settlements and economics. We believe in LOVE and we do our best to work and make fashion by doing good for the humans and the world we live in. Shahar derives her inspiration from the fusion of art and fashion, merging the intangible dimension of the mind with the physical body.

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: breakfast, Tastings in Levinsky Market

5 - Friday (November 10) : Creative Nation



  • Breakfast at the hotel

  • Yaacov Agam Museum of Art - The Yaacov Agam Museum of Art is in Rishon LeZion, the hometown of internationally acclaimed Israeli artist Yaacov Agam. The museum will showcases six decades of Agam’s groundbreaking artistic research, presenting temporary exhibitions and permanent displays of some of his most important artworks, coming from prestigious collections and museums worldwide.

  • Lunch and wine tasting at Bravdo Winery - Bravdo Winery is a boutique winery founded by veteran wine growing families of more than 130 years. The winery sits among its own vineyards, near the village of Karmei Yosef and is one of the very few genuine estate wineries in Israel.

  • Return to Tel Aviv and free time

  • Shabbat Dinner Home Hospitality

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: breakfast, lunch, dinner

6 - Saturday (November 11) : Shabbat Shalom



  • Breakfast at the hotel

  • Option for Walking Tour

  • Or visit the Tel Aviv Museum of Art - Tour through the extensive Israeli collection at the Tel Aviv Museum of Art is an amazing way to visually explore the Israeli narrative from the early 20th century until today. What is the story the Arts Establishment tells about Israeli Art?

  • In private setting indulge in a Jewish Shabbat Brunch - Enjoy the variety of classic ethnic foods that are part of the Shabbat day meal. These dishes are brought directly from the homes in which the food was cooked for families that share their heritage and flavors.

  • Free afternoon- beach time!

  • Dinner on your own- we can make recommendations and reservations

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: breakfast, lunch

7 - Sunday (November 12) : Making a Difference



  • Breakfast at the hotel

  • Drive to Jerusalem

  • Lifeline for the Old / Yad LaKashish - Yad LaKashish is a non-profit organization empowering and supporting nearly 300 elderly Jerusalem residents on a daily basis by providing them with creative work opportunities in artistic workshops.

  • Fashion That Matters - How is fashion making a difference? Who is making clothes for people with special needs of all kinds? Meet innovators and designers who are changing the world through fashion.

  • Machane Yehuda Market - In the heart of Jerusalem, a bustling multi-ethnic market bursting with life, art, and flavor, a tasting tour through Machane Yehuda market is an adventure for your taste buds. Enjoy the hustle and bustle with all the rich fragrances, colors and sounds this iconic Jerusalem market offers.

  • Jewish Quarter - The Jewish Quarter is best known for the Western Wall, but there’s a lot more to see and do here. See archaeological finds from First and Second Temple periods, Roman ruins, and vibrant synagogues, learning institutions which jostle for space in these busy stone streets. The central plaza offers an excellent place to contemplate the power this quarter holds for so many.

  • Dinner at Eucalyptus - “Moshe Basson, utilizing his schooling in agriculture and passion for studying ancient script, has incorporated into the restaurants kosher menu many dishes that are based on foods eaten for many centuries in this region. In time, he became an authority on herbs and edible wild plants indigenous to this region, and their culinary uses.”

  • Return to Tel Aviv

  • Isrotel Royal Beach Tel Aviv

Overnight: Isrotel Royal Beach Tel Aviv
Meal Plan: breakfast, dinner, Machane Yehuda Tasting Tour,

8 - Monday (November 13) : Up and Coming



  • Breakfast at the hotel

  • Neve Tzedek - Continue to Neve Tzedek which was founded in 1887 as one of the first Jewish settlements outside of the old port city of Jaffa. From a barren sand dune to one of the most sought after neighborhoods in Tel Aviv, It has become a trendy stomping ground for artists - with countless boutiques, galleries, and fashion shops.

  • Boaz Kashi - Four-generations of exceptional family craftsmanship legacy since 1889, serves as inspiration for Boaz Kashi to design and produce unique, fascinating jewelry. Kashi's design combines the highest quality of enduring materials, 18k-24k gold, genuine gemstones, and ethically sourced diamonds. The limited-edition collections, handcrafted traditionally, create unique shapes and designs that combine beauty and power at the same time. Boaz Kashi has participated in various international jewelry shows earning world recognition and acclaim.

  • New Designers Fashion tour by Liri - Meet Israel's up and coming designers!

  • Final dinner

  • Transfer to airport

Overnight: Transfer to airport
Meal Plan: breakfast, dinner


What is the situation with regard to COVID-19 in Israel?

The rules for entering Israel change often, and sometimes very quickly. At present, everyone, no matter their vaccination status, is allowed to enter Israel. Neither proof of vaccination or a test is required to enter Israel. This form must be completed any time within the 10 days prior to your flight to Israel. 

**Please note that if one tests positive for COVID-19 at any time during their stay in Israel, a minimum of 5 days isolation is required.**

We know that these rules and regulations can be confusing. Have questions? Click here to set up a time to talk with us. We can answer any questions you might have and then help you plan your trip!

Make sure to subscribe to our newsletter to get the latest updates on travel policies.

Is it safe to travel in Israel?

Yes! It is safe for you and your family to travel in Israel. The Israeli government and the Palestinian Authority (PA) have a vested interest in encouraging tourism. As a registered tour operator we receive security updates from the Home Front office and on rare occasions adjust our itineraries on their recommendations

Are medical and travel insurance necessary? Where can I purchase it?

Health Insurance

It is a condition of your booking through Via Sabra / Israel4All, as well as the State of Israel, that you obtain travel health insurance which includes coverage for COVID-19.

Travel Insurance

In addition, we strongly recommend that you purchase full travel insurance which includes coverage for ‘cancellation under any circumstances and for any reason’. It is recommended to purchase insurance as soon as the booking is made, as this cover is often dependent on purchasing as close to the time of booking.

You can purchase travel insurance with our partner, Travel Insured, an experienced company and one of the largest in the industry, through this link.


Terms of Payment

Deposit is due immediately to secure the booking.

Balance for the trip is due no later than 45 days prior to first day of trip.

Please refer to our full Terms and Conditions here.

Cancellation Policy

Bookings can be cancelled within 48 hours, with a full refund.

Should it be necessary to cancel or postpone the tour due to force majeure circumstances, or Israeli government-imposed/air flight restrictions related to COVID-19,  a full refund may be possible, minus a $200 per person service fee.

For cancellations made:

  • Up to 45 days prior to departure, any payments made above the deposit towards the tour will be refunded. The deposit is non-refundable
  • 45 to 30 days prior to departure, 50% of the total tour cost per person will be refunded
  • 29 to 8 days prior to departure, 25% of the total tour cost per person will be refunded
  • 7 to 0 days prior to departure, the client will incur 100% of the cost of the tour

Should members of a group booking cancel their participation, their deposits cannot be applied to the balance payment of other group members.

All cancellation requests must be made in writing.

What’s Included
A private, licensed, English speaking tour guide v
Transportation throughout the trip to all programmed activities v
Hotels throughout the trip v
Fees for sites and activities listed v
Meals as listed in the itinerary v
Group transfer to the airport on departure v
Bottles of water, as needed, and snacks v
Airfare v
COVID-19 health insurance coverage (required) v
Tips for tour guides and drivers v
Transfer from the airport on arrival - contact us to arrange v
“This was our third trip with via sabra and it was outstanding. We went with Aliza Green who is a cook and cookbook writer who provided us with lots of insights. Orit Levi our tour guide (third time) was excellent. Via Sabra makes every trip different so we did not feel as if we were repeating anything. We took our seven year old grandson who was well received and loved the trip. Via Sabra is caring and strives to accommodate any requests. We cannot recommend Via Sabra enough and we are looking forward to our next trip.”
Naomi S
2016, 2018, 2020
“An Experience which was Perfection! Via Sabra is an incredible company which we both recommend highly. They created an extraordinary trip for my husband and me. They spent a great deal of time developing a good sense of who we are and our interests. They then planned a trip which was perfectly geared to us. They surpassed all expectations which we had and no request was too much for them. We explored history, culture, religion, politics and Israel’s splendid food and wine all highlighted by exceptional guiding. ”

Early bird special - $200 off per person.

Available only between October 1-10, 2021!!

Registration for the trip will open on October 1. Fill out this form to be notified when registration for the trip opens, so you can take advantage of early bird special pricing!

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